I often hear people say things like, “Running is such a simple sport. All you need is a pair of sneakers. Just get out there and go.” On some levels they’re right, but the truth is if you’re serious about running, even recreationally, it’s not that simple and it can get quite pricey.
From moisture-wicking activewear and add-on accessories to shoes and race entry fees, the cost of running can add up quickly. Runner’s high may be priceless, but you can get your daily dose of endorphins without having to drain your entire bank account.
According to the National Sporting Goods Association, the average cost of running shoes has been steadily increasing over the years. In 2009 the average sneaker price was $59.43, a 3.2% increase from the previous year. In 2010 the average price increased again by 4.9% to $62.33.
In other words, running shoes aren’t getting any cheaper and they’re arguably the most expensive part of the sport. Plus, since most experts agree that they should be replaced once they’ve been worn out, it’s not like their cost is a one-time fee. That means, depending on how much you run you’re probably shelling out $100 or more for a new pair every few months.